MASS MEDIA

MASS MEDIA INFLUENCE

For years media influence has grown exponentially along with the growth of technology. This can be seen with from the creation of newspaper and the telegraph, then it evolve to invention of the radio, the magazines, television, and the internet. In this era, we live in a world that depend on information and communication to keep moving. We rely on media to know the current situation and facts about the world also what we should be aware of. For example the news about Influenza H1N1 is spread through television, newspaper, radio and also internet. This show that media is really important to our daily life, but the media also have influence kids on other aspect that we also should be aware of.

HOW MASS MEDIA INFLUENCE SOCIETY

The media makes money by advertising their product. They advertise it and influence people to buy their product. We as the audience think that the product is good and we trust it, thus we buy the product. These are the major effect of media in teenagers, they buy what they see because their favourite artists advertise the product making it look fashionable.

THE EFFECT OF MEDIA INFLUENCE

The positive effect the media influence have for people is that it help some people solve their problems. Example The Oprah Show help a lot of people with their financial saving, their personal problem and etc. Media also influence people especially children in sport. Example the sport that is getting a lot of attention in the media like tennis and football influence younger generation to start involving in sport, therefore they would have fun with friend and be more healthy .

The negative effect the media influence have for people is the inappropriate images that is advertise in the television and internet like sex images, violence images, and junk food images. There are also advertisements showing a perfect image of a men and women. This creates the understanding of the people that they also have to get the perfect image. Therefore they buy stuff that make them look cool.

Another negative influence shown are the increase of anorexia and obesity in society. Nowadays there are many adolescents that are fighting obesity, but at the same time the media advertise junk food . Also there are women that are losing more weight than they should just because they want to look like a super models, thus they eat less and become thinner. This result leads to severe health porblems and even death.

There is also problem regarding the violence images and people hurting others. children are now growing and shaping their personality values which include agressiveness and violence. In the past years there have been cases where kids carrying gun and knives to school. These shows that they have been brought up with the excessive use of violent video games and war images.

There are also people who use war as a form of entertainment not as reality. They thinki that this is just a game there is win and lose but in reality everyone lose.